Part of the Google Lunar X Prize requirements for a qualifying victory are to send back images and data (including HD video) from the Moon; what they call a "Mooncast".
"MOONCAST: The Mooncast consists of digital data that must be collected and transmitted to the Earth composed of the following:
• High resolution 360º panoramic photographs taken on the surface of the Moon;
• Self portraits of the rover taken on the surface of the Moon;
• Near-real time videos showing the craft’s journey along the lunar surface;
• High Definition (HD) video;
• Transmission of a cached set of data, loaded on the craft before launch (e.g. first email from the Moon).
Teams will be required to send a Mooncast detailing their arrival on the lunar surface, and a second Mooncast that provides imagery and video of their journey roaming the lunar surface. All told, the Mooncasts will represent approximately a Gigabyte of stunning content returned to the Earth."
I note that they actually require a self-portrait of the rover in all of that. So, little things like that GIF above are going to be big things for many folks in the coming years :)

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